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lundi 5 août 2013

Marketing Strategies Utilising Cigarette Racks

By Jim White


Using the space on the shop floor for maximum effect is the hallmark of a good retailer. As essential as any other form of retail display here is that of the cigarette racks. How to go about making use of these is illustrated by the paragraphs below.

First, the versatility of this particular display is especially valuable for marketing purposes. Versatility can encompass their expansion and their adjustable shelving, both of which can be tailored to your needs. The only limits on this aspect are imposed by your imagination and by budgetary concerns.

The financial aspect is essential to keep an eye on, as you will be looking from value for money. Putting money into an excellent looking cigarette rack shall end up being a loss leader if what you invest is in excess of what you earn out of it. So be aware of this prior to taking a decision on this one.

Easy installation of your display is another matter that should be of paramount concern. Time is money, and the amount of time needed to install such a display can prove costly if it requires too much effort. So go with a simple set up over a complicated one, as you will save time and, in consequence, money.

As well as easy installation, easy access is also needed with a display like this. Your customers will be served more promptly if your staff can get hold of the needed products with little hindrance. A quick service will equal happy customers, and this will translate into repeat custom for you.

To summarise, marketing tactics using cigarette racks are simply a process of exercising some sense. You have to abide by the guidelines outlined in the above paragraphs to guarantee success in this specific endeavour. Acting in a contrary way to this will ultimately lead to failure.




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