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lundi 19 août 2013

Selling Apparel Online Is Hard? Try These Ideas!

By Joe Smith


Our online clothing business guide is well equipped with research findings on creating and maintaining a web-based store. Make sure you read through this guide and have all of the knowledge you can possibly have before venturing out on your own.

Putting out a well designed catalogue for your apparel can do wonders. Hiring a professional to work with you on how to put the catalogue together to best display your apparel product can result in a 35-40% increase in sales just from having this resource available to your customers.

Don't neglect forums. There is a web forum for just about anything you can imagine. If you have someone participate regularly on a forum with a link in your signature it's going to increase traffic. The more your shop is exposed the more you sell. The more you sell the more you'll earn.

In addition to traffic generated from using keywords, leverage social media sites like Facebook and Twitter to garner extra exposure. The extra exposure will then convert into more traffic for your website.

Customers that receive properly functioning apparel will be satisfied. Some customers such as those that are local to you would like to test out the apparel product before they actually purchase it. You want to regularly test that the functions of the apparel product work flawlessly. This should be done before you have orders for the apparel.

Use keyword taxonomy. Taxonomy is a tree-shaped structure that gets more and more specific as you move to the ends of the branches. Your website should have content designing all of these terms, from the head "Shoes" down to the long tail.

It's important that your website still remains focused on the customer experience rather than link building and trying to increase your SEO. Although having links on your webpage is important you don't want to overcrowd it and make it hard for the customer to find what they're looking for.

Credit card is often the preferred method for online payments. Make sure that you are extra diligent when accepting this form of payment by verifying the information and security code on each transaction. This is the only way to protect yourself against credit card fraud.

Navigation of your site is the key to keeping your customers. Due to the number of competitive sites online, customers will exit your site whenever they end up with a deadline and most of them will never return. So keep the navigation simple and make sure that all the links are working and leads to the correct places.

Trust and positive reviews are vital to the success of your business. Staying committed to gaining trust from you customers and providing quality apparel and services will automatically lead to positive reviews. Make sure you always deliver what you promise.




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