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mardi 20 août 2013

A Fresh Primer To Listing Holiday Costumes And Accessories Online

By Bill Smith


Shhh!!! Want to learn some great strategies that will help you get the most money for your costumes as you sell them online? Be sure to read the following article to find out! Selling costumes via the internet is a growing and profitable business. We don't want you to miss out!

Be honest about how much the holiday costume product really costs to ship. If someone buys an item for two dollars, they will not be willing to pay eight dollars for shipping and handling. Overcharging for shipping is considered price gauging and seriously frowned upon and can sometimes result in being kicked off

Use special offers and promotions to help boost your sales. For example, offer a 3 for the price of 2 special. Similarly, you should design your website to maximize your potential. Here, you could offer and "also bought" page when a customer views their chopping cart. Keep the offers exclusive to encourage use, and make sure the offers are worthwhile to promote return business.

To add an extra layer of protection for online transaction you can start up the 3D secure system which involves the MasterCard and Visa secure codes. This practice helps your customers to feel that they have done safe shopping using their credit cards.

Even customers shopping in online costumes and accessories stores want to feel as if they are actually interacting with a real person. They do not want to be communicating with an impersonal automated system. You can provide them with the use of personal emails, Skype and telephone calls to ensure they are directly interacting with you on a personal level.

If you have a physical store front sometimes its preferable shoppers come in versus place orders online to save on shipping and handling. Plus a personal shopping experience can go a long way and you have greater opportunity to really sell your costumes to them.

Keep your website clear with links and free of clutter so that it is visually appealing. Also make sure your navigation is in tip top shape so customers can find their costumes easily. A clean website translates to higher sales.

Use well designed navigation to streamline your website from beginning to end for your customers. Customers want to have an easy experience so they can navigate to the check-out page. This means, using simple, easy to understand categorization and quick routes to return back a page or go to the home site.

People don't want to buy costumes only because they are for sale on your site. Post something interesting about why you like that holiday costume product. You can even write about how to use the holiday costume product or service and why you think it works. Then they will buy it because it is a good deal.

Small gestures go a long way in showing appreciation. Gifting your customers is one way to get them to buy from you. This way they feel more valued and want to continue shopping with you.




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