com

hh

mardi 27 août 2013

How Social Media Could Influence Your Email Marketing Effectiveness

By Pamela Dennis


These days it's essential to use social media as part of an email marketing promotional campaign. People will have different opinion son how to use it but the reason to use it is the same: to increase sales, profits and to increase the worth of the company. This can be started by doing some email templates that you can pick out to send to those on your mailing list.

Most companies have a branding strategy and this strategy often involves re-branding each year or even several times a year, depending on the firm. It involves changing logos and making sure that fit into the image you wish to project. Whatever branding is chosen, it needs to be in every mailing shot. These social icons usual have links to your social media pages.

Mailshots should contain various links, all of which should be checked to make sure they're working. Social share icons also need to be in the mail because these will allow your prospects, as well as existing customers, to share your information with their friends. What you want is for people online to be discussion what you've written, as well as chatting about your product or service.

One of the best ways to market a product or service is by using a website. Websites usually have blogs on them and, as long as the content is continually updated, there is plenty of scope for driving traffic to that site. By using a newsletter subscription box on your website you could reel in potential customers.

One of the advantages of blogging is that it's a great way to communicate directly with customers. They'll often post comments so long as the content of the blog is relevant to their needs. It can also be a good way of getting people to sign up for your newsletter. By putting sign up boxes in your blog you'll draw attention to the fact that you actually have a newsletter.

People that sign up should not be bombarded with messages and alerts but they should be kept abreast of relevant details. To use social media to get more newsletter sign-ups it might be useful to use Facebook. They have apps that allow the user to add a subscription page to their Facebook page. Anyone that clicks it will be sent to the main sign-up page.

These days a lot of social media outlets have provisions for people wanting to link their profile page to the newsletter subscription page on their website. Places like LinkedIn allow you to do this by letting you download subscription forms which can be posted as links on your social network page.In fact, it's possible to add a link to your subscriber form from many other social media networks.

Using email marketing through social network platforms is often a matter of common sense. People like incentives so offering an incentive to join your list makes perfect sense, something like a free book or report. Another way is to offer special discounts as people often need an incentive to give out their email address.




About the Author:



0 commentaires:

Enregistrer un commentaire