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mardi 20 août 2013

How To Attract Consumers For Your Books

By Jenny Peng


Having a middleman company sell or ship your books online can be pricy. Why not simply learn how to cut out that extra set of hands and take care of things yourself? It isn't as crazy an idea as it might seem to be. Follow these steps and learn how to save money and run things more efficiently be bringing it in house.

Customers like to know who they're buying from. One great way to do this is to make a "About Us" page on your website detailing information about your store. When customers email you make sure to reply to their messages promptly and courteously so they feel like they're getting personalized service.

If you receive a customer complaint or have a technical problem with your site, learn from the experience. It will help you better the services of your business if you can deal with these issues with a grain of salt. You can also learn from mistakes that you have made. If you deal with these issues properly, customers will respect your service and your business for handling problems with grace.

Tablets and smartphone users make up nearly a quarter of all online shoppers. Make sure your website is optimized for these devices otherwise you'll immediately loose a large chunk of your customer population.

An unorthodox way to increase customer loyalty is by offering to install books for locals, when the item necessitates an installation. Another way to show them that you want them to be satisfied is to supply a book product demonstration on the site and also include it in their purchase.

Always say "thank you" to your customers. You can do this by making use of an auto responding device. Along with this thank you note, you may also add a note that your business guarantees 100% satisfaction. This assurance will make your customers happy and they will be 100% confident that you will cater to them whenever they need your services.

You should add Meta keywords to your site to help others find you. Search engines have an easier time increasing rankings for sites that have added Meta tags to their websites.

Short and sweet are always the best approach when composing book product descriptions. Customers should be able to quickly glance at the book product and description and know exactly what they're buying. Inserting familiar buzz words are also a good idea.

Selling books that are second hand online is also a good strategy. The books that are chosen to sell should be usable and in a fairly good condition. The item that you are trying to sell should have a clear picture posted of it with a description that gives detail not only about it but about the working condition that it is in. Customers want to know the books condition. They do not like surprises.




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