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vendredi 2 août 2013

How To Create Sales And Increase Earnings Online By Selling Hats

By Bob Dole


The online world is very competitive, and often times web-based stores tend to blend together. Our guide covers different ways to market and maintain your web-based business ensuring your store always stands apart from all others.

It's important that your online hat store is mobile optimized. A large percentage of customers shop using their smart phones and without a mobile friendly website you will lose out on these types of customers because of low access.

There are programs that can save you time by automatically adjusting your sales as they happen. This is helpful not only for you but for the customers so they can see how many hats you have in stock at all times. They can also be alerted when you're running low and buy the hats as needed.

Are you using regular newsletters to communication with customers about new hats? The covers of the newsletter should have the correct address and store logo on them. The covers will be something that your customers are happy to see. The cover can impress those that get the newsletter and increase their efforts in the contents.

Run a custom webinar to get customers really considering your hats. This doesn't make sense for all web shops but for most. One company ran a two hour webinar on how to fit different types of shoes. They ran special advertisements every ten minutes on the bottom of the screen. They filled more orders (and shoes) in that two hour stretch than they had in their busiest month.

You should have business cards with you at all times. Potential customers are all around you. You never know when someone may be interested in your business and what you have to offer. Business cards will allow you to quickly inform your customers about your site. It is also a good idea to include a few best-selling hats on the back of the card.

Learning about SEO for the first time can often be a challenge which is why it is always beneficial to consult a professional. SEO consultants can assist you in creating a marketing plan as well as help increase the usage of appropriate keywords which translates to additional customer traffic to your site.

Use social media to get in direct contact with your customers. Make sure you keep it updated with current information to give them news of your business. Do not let your social media page decay, though, because your customers will be turned off by it and wander towards a more accessible provider.

When sending newsletters out to potential customers make sure to include your website address and social media links. This is so new customers can find your website and start shopping on it. New customers means extra sales.

You always want to find ways to stick out from your completion. Be on the lookout for ways to reinvent yourself and stand apart. When you look to similar to other store's you aren't memorable and customers will be quick to forget you.




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