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vendredi 3 mai 2013

Reasons That a Responsive Website is Important

By Clea Spahn


More than ever, mobile devices including cellular phones, smartphones, netbooks, and tablets have become increasingly popular for web browsing. Until responsive design was introduced, sites that were designed for PC displays using different browsers such as Firefox, Chrome, and Internet Explorer, were unreadable on mobile devices.

Thanks to the increased usage of responsive website design, accessing websites on a mobile device is simple and hassle-free. Scalable photos and other refinements have made it so that mobile devices, no matter which kind, can view content easily. With a responsive website design, companies can expand the reach of their businesses and websites to targeted traffic.

The experience that a customer has while on your website will be dramatically improved with responsive web design, on any kind of mobile device. The term is derived from the recent "responsive architecture" trend in which architects are experimenting with structures that can bend or expand depending on the presence of people around them. This idea is used on websites to do things like choosing the proper elements for the display being used, and making images more easily viewed or text more readable. Too much scrolling or panning is tiresome for a consumer, so taking this out of the equation is helpful for your potential customers using mobile units.

Numerous beneficial elements are included when responsive web design is chosen. Those who visit your site won't have to bother going to separate pages that are designed for the particular mobile device they are on. Having additional URLs means having additional websites also. You don't want to separate your mobile and home web visitors into different websites, as this will have an effect of the value of the links that point toward your page.

Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage. This also has a correlation on the strategy and analytics part of your business development. Analytics and strategy for your site can be simplified by using a responsive website, meaning only one set of each much be examined.

Links will all go right to your single responsive website, and that will get rid of the hassle of analyzing multiple sets of statistics. It is being demonstrated that Google seems to favour the responsive websites in searches. Remember, Google is one of your most important partners in driving traffic to your website. Making sure your customers and clients are satisfied is crucial, but remember that doing the same for Google is imperative.

When using a mobile device, a customer much prefers to not have any limitations just because they are not on their PC. Having a site that is only partially accessible is not something that your clients or customers want.

Consumers can access a responsive website easily, and that benefits businesses by having their best content consistently viewable. Many times, someone will find a product or service on a website at work or home on their PC, and then will continue to shop for services or products later in the day on their mobile device, so make sure this is easy for them.




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