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jeudi 30 mai 2013

By James Barn


Running a successful online apparel store isn't easy. You need to invest a lot of time and work in to maintaining a store once it's up and running to continue to profit. Don't let tat discourage you. You just need to learn how to work smartly and get things done efficiently. Read on and let us teach you this valuable information.

Your customer prefers using navigations that are simple. So, if you integrate vertical navigation, it will make the customers comfortable. You can provide visual treat to your customer when he visits your site, by using great and vivid photos with clear descriptions. Also ensure that your design doesn't in any way distract the attention of your customers from viewing the apparel.

In case of delivering large clothing, it is better to offer a flat rate to your customers. Different apparel require different shipping charges. So it is suggestible to have wide range of shipping rates so that the customers may pick the best one for themselves. Amongst these a flat rate is the most reliable one and easy option.

Know the regulations. If you sell online, you have to follow a number of laws and regulations to ensure you trade fairly, including the Data Protection Act 1998, the Electronic Commerce Regulations 2002, and the Consumer Protection (Distance Selling) Regulations 2000. These ensure that personal data provided by customers is kept secure, apparel and services meet quality and suitability standards, and online contracts are legally binding.

If you set an appointment to meet with a customer in person, make sure to be on time. Be professional yet personable. Offer your customer special incentives and warranties on apparel. Discuss the details of the apparel product with your customer and offer a warranty agreement. If the transaction goes well, ask the buyer for a positive review.

Pick a E-commerce marketing solution that has a robust set of marketing tools. Do your own social media promotion and drive visitors to your website for 'free'. Great social media tools include, for example, a store blog, 'Sharing' and 'Liking' apparel on sites like Facebook, Twitter, Pinterest and Google Plus. You can invest in a social media specialist, as there can be a lot of work involved to reach the full potential.

Are you interested in increasing sales? Then, you have to open many online apparel stores with variety of designs, sales techniques and layouts that are different. By this you can test the different strategies used for these sites and also increase your customer base. By creating competition among stores, you can very well attract a mass of customers and your profit will go up.

Do you have different sites for different kinds of customers? Studies have shown that different demographics like to shop differently. If your apparel product is useful to many different kinds of people you should have many different websites. Create apparel product descriptions and use design trends that are appropriate for each demographic. You'll increase your overhead by just a bit while watching your profits grow out of control.




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