Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people's bank accounts, the truth is that email marketing is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don't make the mistake of continuing to send them email: that is likely to cause them to complain.
Avoid using the newsletter format for your business emails. Though they were welcomed in the earlier days of email marketing, they have since become somewhat passe. Email marketing campaigns have become the current wave of solid internet marketing. This allows you to target your niche audiences more precisely, and give the information directly to the people who want it most.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber's minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
You don't want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
Your customers will be more open to your email marketing campaign if you let them choose the frequency of your messages when they sign up. Knowing how often they can expect to hear from you will keep them from feeling surprised or overwhelmed by your messages. This will make them more receptive to what you have to say.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
It is extremely important to find the right balance with regards to how frequently you send out emails when you're dealing with email marketing. If you send too many, you'll earn yourself a one-way trip to the spam folder or worse, have people unsubscribe. Just, a few, on the other hand, might cause people to forget about your business altogether.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
All the tips in this article have made other companies successful online. So use them to their fullest to bring yourself closer to your goals. The amount of effort you put into your campaign will directly correlate with the increase you see in traffic and profits. So work hard to get great results!
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don't make the mistake of continuing to send them email: that is likely to cause them to complain.
Avoid using the newsletter format for your business emails. Though they were welcomed in the earlier days of email marketing, they have since become somewhat passe. Email marketing campaigns have become the current wave of solid internet marketing. This allows you to target your niche audiences more precisely, and give the information directly to the people who want it most.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber's minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
You don't want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
Your customers will be more open to your email marketing campaign if you let them choose the frequency of your messages when they sign up. Knowing how often they can expect to hear from you will keep them from feeling surprised or overwhelmed by your messages. This will make them more receptive to what you have to say.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
It is extremely important to find the right balance with regards to how frequently you send out emails when you're dealing with email marketing. If you send too many, you'll earn yourself a one-way trip to the spam folder or worse, have people unsubscribe. Just, a few, on the other hand, might cause people to forget about your business altogether.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
All the tips in this article have made other companies successful online. So use them to their fullest to bring yourself closer to your goals. The amount of effort you put into your campaign will directly correlate with the increase you see in traffic and profits. So work hard to get great results!
About the Author:
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