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mercredi 20 mars 2013

A Guide To Becoming Your Own Boss Through Online Book Sales

By Betty Miller


Have you ever received a gift that was unexpected? Here is another unexpected gift for you: The gift of tips for selling merchandise online.

Every time you get the chance you should get email addresses for your customers. This will give you a way to contact them and remind them about your site. It is a good way to give them information about new childrens book and if they haven't been to your site in a while, it will remind them how much they like it.

From images that are too small to give a good impression of the photo to not enough photos to just plain unprofessional photos. This isn't eBay. Either invest in professional photos or learn to do it yourself. Remember that when selling online a picture could be a thousand sales!

Send notices and emails for upcoming holiday just after celebrating a holiday which you also should have offered discounts. Doing this make your customer to look forward to that holiday and to plan in advance how they will take advantage of it when it comes.

You have to know the rules before you play the game, so take the time to study all of the online regulations. Familiarize yourself with regulations about selling book, the law of contract, and the suitability standards so that you can adhere to them and be successful.

Gathering a great number of inbound links to your website helps your business jump up in the search results. Including outbound links from one of your pages to all the others also helps increase activity on your site as well as your search engine rankings.

If you have an issue that stops you from delivering an order on time, be honest in your communication with the customer and make sure that they know exactly when to expect their package and why. If you accept their money and then assume they'll get it eventually, you're in for a big, negative review.

Maintaining a blog section on your website can provide your customers and potential ones with special information and tips about your book as well as showcase certain book that you're selling. Including news that relates to your book can help you stay relevant, even if your visitor has already purchased.

In October, start sending notices of your bulk gifts available for purchases. Their discounted nature will be good business for the holiday season or for bonuses at the year's end. Companies are more likely to hire bulk purchases for their employees. This will spread the word of your book and also raise sales.




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