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dimanche 24 mars 2013

When It Comes To Email Lists Size Doesn't Matter And Here's Why

By James Kupe


A lot of people are concerned about not being able to build an email list as easily as they used to. True, that is a problem these days, because people are sick to death of getting spam messages and never ending pitches for the latest and greatest must-have product. A lot of people put off building a list because they think they need thousands of subscribers to make any money. But the truth is that if you build the RIGHT kind of list, it doesn't need to be huge to make a really good living.



The most important part of list building is getting started, because it doesn't matter how many people you have on a list at the beginning, if you keep at it and follow the steps in this article, you're going to be very happy with the results. If you follow these 2 Simple Rules, you're list building and email marketing will be much easier, and a whole lot more profitable.

Rule 1 - Treat Your Readers Like Good Friends

Building a responsive email list starts with you having the mindset of always treating your subscribers really well. Treating people well has two benefits: Your emails will be sent on to friends and family more often. Plus your readers will buy the products you recommend more often when you run a promotion.

Working on building a relationship like this with each person on your list has many benefits, both to you and your readers. When you give your subscribers advice and guidance that really HELPS them, regardless of whether they buy anything from you or not, you set yourself up to be rewarded in many ways. And when you approach people from a position of service like this, you'll be able to do very well from a list of a just a couple of thousand people.


So the big question is how do you go about building a list of people like that? Well the best way to start is to find out exactly what the people in your market are hungry for. What's the thing (or the things) that keep those people awake at night? And what kind of help do they need to get from where they are now, to where they want to be?

Rule 2 - Actually Help People



Once you know what your readers really want, start off by giving them stuff that actually HELPS them start moving towards it. Give them free products or information that helps them take the first couple of steps towards getting their big goal or solving their big problem. And then you can sell them products or services that help them get the rest of the way towards finally achieving the solution.

Profitably using email marketing isn't just pitching one product after another every few days. That used to work, but it's as good as dead now because people are just over it. You should 'touch' people regularly with helpful content, and sprinkle in occasional offers using short sequences for best results.

A Few Final Thoughts

If you approach your readers like they are your friends, they are going to look forward to hearing from you. And if you really take this to heart and DO it, you're going to start to make more money, because they will buy more of the products you recommend. Remember what Frank Kern calls The Mysterious Stranger - those people could help you to make a whole bunch of money, like they have for thousands of other people.




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