The website Zillow bought its rival Trulia for $3.5 Billion in stock. This will change the way you can search for real estate on the internet. It will change how things are done. Before, if you were searching for real estate you would probably find a listing on both sites. You would find different information on each one. You would compare them. Now that they will be owned by the same company, things will be different.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.
Zillow's ultimate goal is to put together a portfolio of distinct real estate properties. Their purchase of Trulia isn't the first move they've taken in this direction. They purchased a New York City-based real estate website in 2013.
Zillow told the New York Times business reporter that the goal of Zillow is to create a more robust and interactive real estate portfolio that consumers can count on even more for their marketing information and property analysis. The price of the purchase, $3.5 billion is a premium of 25% above the closing price of Trulia on the prior Friday. The stock had jumped quite a bit on rumors of the takeover.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.
Zillow's ultimate goal is to put together a portfolio of distinct real estate properties. Their purchase of Trulia isn't the first move they've taken in this direction. They purchased a New York City-based real estate website in 2013.
Zillow told the New York Times business reporter that the goal of Zillow is to create a more robust and interactive real estate portfolio that consumers can count on even more for their marketing information and property analysis. The price of the purchase, $3.5 billion is a premium of 25% above the closing price of Trulia on the prior Friday. The stock had jumped quite a bit on rumors of the takeover.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
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