Adomic, a provider of mobile analytics, recently released its Q2 report on the top mobile advertisers in the United Sates. The company named Progressive Insurance as the top mobile advertisers with, with Microsoft at number and another big company, Amazon, coming in at number nine.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Some of the other big names that have gone down this route include the likes of Microsoft, Verizon and Amazon. These are just some of the most important names and there are many more that are going down this route. It is a goldmine for businesses because there are less people ignoring these ads and that is wonderful for businesses.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Some of the other big names that have gone down this route include the likes of Microsoft, Verizon and Amazon. These are just some of the most important names and there are many more that are going down this route. It is a goldmine for businesses because there are less people ignoring these ads and that is wonderful for businesses.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
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