The digital advertising security firm, White Ops has been hired to monitor and track instances of fraud during the month of August. The study will be done via JavaScript tracking tags on various advertisers campaigns. A report will be published at the conclusion of the study which will be intended to give insights and suggestions. The advertisers have not yet been made public, but it is said that they will be among the world's most recognizable major brands.
Since digital advertising has already reached about a quarter of all advertising expenditure, it makes sense to try to regulate it a bit more and to prevent and limit fraud as much as possible. There are reports that estimate bots account for as much as half of the expenditure. There's no confirmation for such statements and reports, but the phenomenon is worrisome in itself and it should be kept under strict control.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
Marketers need to become more proactive in understanding the phenomenon and in finding solutions to fight it. The ANA promised that the results of the study, as well as the conclusions, will be shared with the industry before the end of this year. Hopefully, it will be the basis for further action in fighting bot fraud and in making digital advertising environment a much healthier place to be for all players on the market. It will be a gain for everyone but the thieves.
Since digital advertising has already reached about a quarter of all advertising expenditure, it makes sense to try to regulate it a bit more and to prevent and limit fraud as much as possible. There are reports that estimate bots account for as much as half of the expenditure. There's no confirmation for such statements and reports, but the phenomenon is worrisome in itself and it should be kept under strict control.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
Marketers need to become more proactive in understanding the phenomenon and in finding solutions to fight it. The ANA promised that the results of the study, as well as the conclusions, will be shared with the industry before the end of this year. Hopefully, it will be the basis for further action in fighting bot fraud and in making digital advertising environment a much healthier place to be for all players on the market. It will be a gain for everyone but the thieves.
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