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samedi 16 août 2014

Pinterest Referral Traffic Increases By 67% In The E-Commerce World

By Hanif Imran


Have you ever heard of Pinterest? It is one of the fastest growing companies on the Internet today. It is a platform that allows people to upload their favorite pictures, and share them, across the web. If other people like what you have pinned on your Pinterest page, they will share it with other people.



When it comes to Pinterest, you need to make sure that anything you post ends up there. Once it is in the system it can get reshared which means more traffic for you. The way it is set up is nice because it allows the user to easily reshare anything they enjoy. If someone likes what you post, you want it to end up there.

When your pages get shared, you get extra traffic. If you have an e-commerce site, this means more sales. This is really good for you and your business. It is best to have something on your site that will allow the user to pin something more easily. One way to do this is to add a pin button on all of your photos. It is easy to do and a great way to get your stuff shared.

No wonder Pinterest is growing so quickly from a revenue standpoint. Pinterest users convert to buyers more than other top social media site users. In fact, women on Pinterest are a staggering 46% more likely to make a fashion purchase than the average woman, this according to ComScore! And that's the bottom line for advertisers.

If you have an e-commerce business, you should seriously consider looking at Pinterest as a method by which you can generate additional traffic and sales for the products or services that you have that fit these types of products and demographics.

Whether you are looking at the information provided by Google analytics, or one of the many other data analyzing services on the web, you will quickly see how valuable pictures are in regard to products that are sold by e-commerce sites. Almost 50% of the images that were shared that led to this large spike in e-commerce sales was sharing different types of clothing from a number of different brands. Home-improvement images were also shared, specifically those related to home decor. The point is that pictures, just like videos, are very easy to share if you have the proper platform to do so. This is why Pinterest was so successful at boosting e-commerce sales, and this same technology can help you and your business as well.




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