Although Yahoo announced they'd be partnering up with an audience verification service several months ago, this service wasn't live until now. However, media buyers in the US now have access to to the metrics that their partner, comScore provides. Yahoo intends to expand the partnership outside of the US in the future.
Detailed - The reason for these analytics being important has to do with knowing more about prospective and current consumers. If the brand advertisers are able to understand the consumers better, they are able to tweak their advertisements to suit those particular target groups. It is a simple way of making sure more conversions are occurring on a regular basis instead of blindly hoping for results that might never come about. You have to ensure you pay attention to these details at all times in order to get the most out of the business and that is why Yahoo is luring in brand advertisers with this wonderful offer.
This is a great system that is going to make waves on the market. No other competitor is able to offer these kind of analytics and that is why Yahoo is going to be seen surging up in terms of brand advertisers working with them.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
Detailed - The reason for these analytics being important has to do with knowing more about prospective and current consumers. If the brand advertisers are able to understand the consumers better, they are able to tweak their advertisements to suit those particular target groups. It is a simple way of making sure more conversions are occurring on a regular basis instead of blindly hoping for results that might never come about. You have to ensure you pay attention to these details at all times in order to get the most out of the business and that is why Yahoo is luring in brand advertisers with this wonderful offer.
This is a great system that is going to make waves on the market. No other competitor is able to offer these kind of analytics and that is why Yahoo is going to be seen surging up in terms of brand advertisers working with them.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
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