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lundi 6 mai 2013

Bringing Your Business To The Next Level By Selling Tanning Lotion

By Benny Roye


Irrespective of what business you do, and whether you do it in the real world or online, the rules for success are always the same, you just need to change them a little to suit your online. We have compiled the tricks that have worked for millions of people both online and in the real world.

Navigation is absolutely imperative. Navigation should be easy and the website should even aid with the navigation. If your customers get stuck then they will quit and that is lost revenue. Do not clutter your website with a lot of information, instead place links so as to save on space and make it presentable.

Make sure to engage with your customers via social media. However, keep your social media pages up to date unless you want to run the risk of having customers think you are no longer available. Social media pages are valuable, but only work well if you take the time to keep them regularly updated.

Consider the rates of having a business. While start up costs of an online lotion business won't be as high as opening a brick and mortar store, there will be expenses. You'll need to spend money to maintain your website, pay for materials, and pay anyone that you hire such as an accountant. Calculate your monthly costs and create a budget.

When you are starting to market your tanning lotion, begin with smaller, specialist magazines because they will be a soft introduction for a cheap cost. This will allow you to test the waters as they say, when you are determining the popularity of your tanning lotion.

A good place to start when building an online lotion business is creating a website. Keep it updated with fresh content no matter the subject. Then you can use ads from sites like AdSense or Microsoft's Content Match, that will provide ads that match your subject and then pay you a cut of what they receive.

Before you set up a website or a web store, make sure that you check our every minute detail of setting it up. You can take ideas from people who are already selling it online, you can attend trade shows, search Google and other search engines to learn more and more about the setup.

Social media is one arm of online marketing that should be used to bring potential customers into your own website. Provide enjoyable user experience and be a good friend for your potential online customers and the rewards will follow. When the customers are already visiting your site, you can email, educate, and make offers that they are looking for.




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