Food content videos are big with Millennials as they are proving to be avid fans of the culinary delights on video. Their interest in the foodies is proving to be a marketing bonanza. The 18 to 34 year-olds are watching 30 percent more food videos than any other group of demographics, according to Google and they are directly responsible for helping to drive a growth of 280 percent in the subscriptions for the food channels over the past 12 months.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
According to research by Youtube, 68 per cent of Millennial Mothers purchase food products that are the features in the food videos that they watch, while 42 per cent of the Millennial fathers do the same thing. By aligning advertising strategies along with the viewing habits of the Millennials, brands have found success in additional referrals from YouTube food videos.
Millennials find it easy to find information on YouTube, especially when it comes to recipes and food preparation. It is too easy to walk someone through the total process of fixing a Thanksgiving dinner on YouTube, because they can see it done, step-by-step. Many millennials have their iPad right in the kitchen while they get the latest recipe for dinner from YouTube.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
According to research by Youtube, 68 per cent of Millennial Mothers purchase food products that are the features in the food videos that they watch, while 42 per cent of the Millennial fathers do the same thing. By aligning advertising strategies along with the viewing habits of the Millennials, brands have found success in additional referrals from YouTube food videos.
Millennials find it easy to find information on YouTube, especially when it comes to recipes and food preparation. It is too easy to walk someone through the total process of fixing a Thanksgiving dinner on YouTube, because they can see it done, step-by-step. Many millennials have their iPad right in the kitchen while they get the latest recipe for dinner from YouTube.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
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