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jeudi 11 juillet 2013

Marketing To Your Customers Through Email: A Guide

By Evelyn Parker


Many people who have internet businesses would like to improve sales and profitability. If you are one of those business owners, or are thinking of starting a business, email marketing is just for you. Continue reading to find tips and tricks to help you build your own email marketing campaign.

Before sending your email, take a step back and proofread it. Accuracy is important in all forms of correspondence, including emails and newsletters. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Test any links within the context of your email, so that you know they work.

Be certain to only send your messages to those you actually know. Mailing people who are not familiar with you or your product can look like spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient's.

Only send messages to those you know and those who have signed up. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. They'll be wondering if they know of you from somewhere and whether they care about what you're attempting to sell to them. This can result in them deleting your email, which would mean your time was wasted.

Make sure you have the client permission before emailing them. Very often individuals consider unsolicited emails as junk mail and do not open them. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.

Always check your email messages for any spelling or grammatical mistakes before you send them. Every email and newsletter you send out should be error-free. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Be sure that if there are links in the email you test them first.

Don't bombard customers with a message that says "Buy Now!" the way you go about it. This redundant approach can make you appear "spammed" and you can lose customers this way. In order to market your products or services effectively, you should instead strive to develop a relationship with your customers first, and present your business in a respectable fashion. Your customers will most definitely appreciate this and are more apt to make purchases from you because of it.

By now you should realize how to use email marketing to help achieve your business goals. Using this powerful advice can result in increased sales and increased profits for your business.




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