While the Internet was young, individuals did not buy online. There are various reasons for this; not least since the general public didn't have a clue how to make use of the Net (or indeed a computer), but also scary stories of card scams and identity theft filled the news headlines.
After that, together with the coming of sites like Amazon, consumer confidence increased as did their knowledge of how to navigate websites. But it wasn't until the late 1990's that clothing and fashion websites started to show up.
Having being ignored as a possible internet business model, clothing stores started showing that individuals Are prepared to purchase their t-shirts, jeans and whatever else through sites, and not simply in-store. This made the way for a large number of sites offering their products on the internet, and with it, a shed load of consumer advantages.
Purchasing clothes on the internet is brilliant because:
1) It is possible to search all of the brands on the planet within the space of 30 minutes - which would certainly require all day on the high street!
2) Comparison shopping has been made much easier, with the launch of specially designed sites that gather regularly updated lists of latest products and where to find them at their least expensive prices.
3) Handing out your e-mail address to an email list gives you frequent access to offers and news. This is better than getting it through the post because it's more up to date and it is additional eco-friendly.
4) Short of actually trying the outfits on, increasingly more internet sites are allowing users good quality pictures and even 3D renditions of the items.
5) It's extremely convenient and there's no hard-sell inside a fashion store online. You could bookmark special items, share them on social networks and add these to wish lists.
Internet shopping provides added value for a large number of other reasons, including larger sale sections and much more choice - consider getting away from the high street and in front of your computer!
After that, together with the coming of sites like Amazon, consumer confidence increased as did their knowledge of how to navigate websites. But it wasn't until the late 1990's that clothing and fashion websites started to show up.
Having being ignored as a possible internet business model, clothing stores started showing that individuals Are prepared to purchase their t-shirts, jeans and whatever else through sites, and not simply in-store. This made the way for a large number of sites offering their products on the internet, and with it, a shed load of consumer advantages.
Purchasing clothes on the internet is brilliant because:
1) It is possible to search all of the brands on the planet within the space of 30 minutes - which would certainly require all day on the high street!
2) Comparison shopping has been made much easier, with the launch of specially designed sites that gather regularly updated lists of latest products and where to find them at their least expensive prices.
3) Handing out your e-mail address to an email list gives you frequent access to offers and news. This is better than getting it through the post because it's more up to date and it is additional eco-friendly.
4) Short of actually trying the outfits on, increasingly more internet sites are allowing users good quality pictures and even 3D renditions of the items.
5) It's extremely convenient and there's no hard-sell inside a fashion store online. You could bookmark special items, share them on social networks and add these to wish lists.
Internet shopping provides added value for a large number of other reasons, including larger sale sections and much more choice - consider getting away from the high street and in front of your computer!
About the Author:
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