You can find something just about all successful websites have in common - they are all user friendly. But you'll need to know what makes all your processes have this quality. But this is an exciting time for you because this is truly a powerful thing. Keep in mind that you'll have to test and optimize to find out what works best with your niche.
If you haven't yet explored the idea of building user friendly websites, it is vital that you understand that there are all sorts of different things to consider here. If you want to try complicated or fancy methods, like Taguchi Multivariate testing, etc you can do that. It is much better, though, to start with something simple and small and work up to the more complicated ideas you want to try. The reason that you need to do this is because it helps you find the knowledge you need. When you do this, you should start at the very beginning and start making small changes.
There are only a handful of fonts that are considered to be acceptable for use on a site in the main content area. Just take a look at the major news sites and you'll see the fonts are easy to read and smooth looking. You also want to be careful that you do not have a lot of variations in terms of fonts used. If you use too many fonts, then it can look very distracting unless you choose very well. Large sites that are nationally recognized with millions of visitors will have more font types, but for a simple niche site by an IM marketer will usually have two - one for the headline and one for the text and links.
The only other good place is on the left hand side or in the left column in the layout. The area to avoid is the right handed side of your site. This means that either you can build a website that is two or three columns big. When your site has three columns, make the lefthand column solely for navigation. You can place other information on the right hand side. Examples of this kind of content are ads or smaller advertising kinds of creatives or any special offers you might be running. It is this layout that people have found to be the most effective. Your design is important, it matters to some extent and has a role - but it's not as all-important as some make it out to be. What you're going for is something that is not distracting in any way. Take a look at the top sites in your niche and see how they get it done. What you want to achieve is successfully selling your message, and yes, everything comes down to selling even when you're not doing a hard sell. These are just guidelines, and you can spend as much time as you want making the design perfect.
All pages of your site need to be uncluttered and very easy to understand. There are all sorts of ways that you can make mistakes here. One of the most typical mistakes is to have too many ads. They are all trying to get your visitors to look at them. The genuine emphasis is on getting people to read your content and that is where we start talking about copy elements. You need to actually understand headlines and your copy need to be easy to scan. Site users will scan your copy, and how well it's presented will compel them to click through to other pages and stay on your site. The ease with which site visitors can skim over your site is something so important that there is no way you can focus on it enough.
Much can be said about images because they have different roles depending on the site intent and function. Our eyes naturally notice any images, and they help to stop scanners from blazing through your content. What you also want to do is make them look good in your content for the best effect. An image always looks very lonely when there is no caption, and smaller font makes people slow down and read it. Various graphics and images become part of the story you're telling in the text.
Their starting point shouldn't be unclear. When your processes are clear it will be easy for people to follow them and to take advantage of your basic offers. There are at least a few informational pages that every web user expects to see. You can feel free to see these as unrelated to the content as well as the other things that you've got to offer. These pages are standard to most businesses and include pages like the FAQ, the help, the about and the contact pages. These shouldn't just be on your home page they should be easy to access from every other page on your website. You can easily make your blog stickier when people don't have a compelling reason to leave. There's a ripple effect and it's all good outcomes for you if you do it properly and with good intentions. Doing things the right way and adding quality to your blog will send a clear message to Google and all the rest.
If you haven't yet explored the idea of building user friendly websites, it is vital that you understand that there are all sorts of different things to consider here. If you want to try complicated or fancy methods, like Taguchi Multivariate testing, etc you can do that. It is much better, though, to start with something simple and small and work up to the more complicated ideas you want to try. The reason that you need to do this is because it helps you find the knowledge you need. When you do this, you should start at the very beginning and start making small changes.
There are only a handful of fonts that are considered to be acceptable for use on a site in the main content area. Just take a look at the major news sites and you'll see the fonts are easy to read and smooth looking. You also want to be careful that you do not have a lot of variations in terms of fonts used. If you use too many fonts, then it can look very distracting unless you choose very well. Large sites that are nationally recognized with millions of visitors will have more font types, but for a simple niche site by an IM marketer will usually have two - one for the headline and one for the text and links.
The only other good place is on the left hand side or in the left column in the layout. The area to avoid is the right handed side of your site. This means that either you can build a website that is two or three columns big. When your site has three columns, make the lefthand column solely for navigation. You can place other information on the right hand side. Examples of this kind of content are ads or smaller advertising kinds of creatives or any special offers you might be running. It is this layout that people have found to be the most effective. Your design is important, it matters to some extent and has a role - but it's not as all-important as some make it out to be. What you're going for is something that is not distracting in any way. Take a look at the top sites in your niche and see how they get it done. What you want to achieve is successfully selling your message, and yes, everything comes down to selling even when you're not doing a hard sell. These are just guidelines, and you can spend as much time as you want making the design perfect.
All pages of your site need to be uncluttered and very easy to understand. There are all sorts of ways that you can make mistakes here. One of the most typical mistakes is to have too many ads. They are all trying to get your visitors to look at them. The genuine emphasis is on getting people to read your content and that is where we start talking about copy elements. You need to actually understand headlines and your copy need to be easy to scan. Site users will scan your copy, and how well it's presented will compel them to click through to other pages and stay on your site. The ease with which site visitors can skim over your site is something so important that there is no way you can focus on it enough.
Much can be said about images because they have different roles depending on the site intent and function. Our eyes naturally notice any images, and they help to stop scanners from blazing through your content. What you also want to do is make them look good in your content for the best effect. An image always looks very lonely when there is no caption, and smaller font makes people slow down and read it. Various graphics and images become part of the story you're telling in the text.
Their starting point shouldn't be unclear. When your processes are clear it will be easy for people to follow them and to take advantage of your basic offers. There are at least a few informational pages that every web user expects to see. You can feel free to see these as unrelated to the content as well as the other things that you've got to offer. These pages are standard to most businesses and include pages like the FAQ, the help, the about and the contact pages. These shouldn't just be on your home page they should be easy to access from every other page on your website. You can easily make your blog stickier when people don't have a compelling reason to leave. There's a ripple effect and it's all good outcomes for you if you do it properly and with good intentions. Doing things the right way and adding quality to your blog will send a clear message to Google and all the rest.
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