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mardi 18 juin 2013

Verifying Availability While Merchandising Groceries On The Web

By Casey Wood


You are well aware that the success of your online grocery store will depend on you and you are now doing the necessary research to get you out of that sales low point that you have hit. You can now relax because your research has brought you to the right place. Just read through our tips and soon your sales will be back up where you want them.

Making your own texts for items allows you to be as creative as possible. You can include things that the original manufacturer never included in their description of the food product, things that a customer might be interested to know before making a purchase.

Your food product pricing needs to be consistent. Unless there is a significant price rise in the global market, your prices should never go with the fluctuation of items that you offer. Consistent prices keep customers at ease and will keep them coming back to your business.

Be sure to prepare for post-holiday season sales. Many of your competitors will likely be offering deep discounts on items and you will need to do the same. You will want to get rid of all seasonal itemses so that you begin the new year with fresh items.

The power of the social media as a market cannot be underestimated. Information easily go viral in the social networking sites. So, buy your fans and followers, let them subscribe to your page and get updates each time you post a comment. They will spread the word to their friends on price cuts, new items, discounts and sales and this may lead to more sales.

It is essential for you to carve out a strategy so that you can think as to how you will establish your business online. You should be clear whether or not the online side of your business will be used for generating sales leads, selling items and services or simply used for post-sale support. Take a glance at other e- commerce sites to work out on every minute details.

It is important that correspondence with your customers stay on topic. If you send customers an email do not jump from one subject to the next. This will look unprofessional. If the customer asks you a question answer it. If they ask about a specific food product, only give them the answer they asked for. If you start trying to promote other items they may disregard your email all together causing you to lose the sale of the food product they asked about in the first place.

Increase awareness for the many cultures who shop with you by giving information on the different holidays celebrated around the world. You can invite visitors to share ideas and tell others how they celebrate. Offer a thank you for anyone who posts to the site.

Go through your website page by page, line by line, with the eyes of the client. Confirm visitors can easily find phone number, address, contact names, food product prices and hours of operation. Write contacts in bigger fonts, up high and visible on every page of your site. Do not be mysterious.




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