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samedi 1 juin 2013

By Joseph Yew


If you have an apparel product and want to start an online clothing business so the people of the world can buy it, there are some things that you need to do. There is a lot of research that is needed and a lot of other factors that will make a lot of difference. Read these guides and see what it really takes to make your business fly.

After signing up, do your research and see all the things the site has to offer. Look at some apparel related, or unrelated, to yours to see how they are posted and presented. See how members contribute and conduct themselves in forums. This will get you a good look of how the market is conducted.

You will only be able to sell your apparel if your website has been optimized for search engines. Your site must show up in the search results of every search engine. Increase the search engine ranking of your website so that your website becomes visible to a large number of potential customers.

There are two types of sales channels; direct sales and indirect sales. In direct sales you just sell the apparel product straight to the buyer. In indirect sales, there are middle men who sell the apparel product on your behalf or source for customers on your behalf. You can pay them by letting them purchase your apparel product at a discount price or by giving them commission.

You must be able to understand to whom you are selling your apparel. If only you know the gender and the age group of your customers, you can then tailor your language and the approach to suit that audience. When giving information, always ask yourself how that information is of use to your customers.

Use the Google search engine to see what page is ideal for a certain keyword. Simply type the keyword in the Google search box followed by your site url. This will aid you in adding relevant keywords.

Proofread your message before sending it to your customer. Try reading it from customer's viewpoint. This proofreading will help you to write effective emails in the future. Make sure that you keep in mind the perception of your customer before crafting any email; this act will surely increase the number of your customers.

You must make your website creative and visually attractive to hold on your customer to the site and enthuse to navigate. Your apparel product may be great but if your site looks dull and unattractive, the flow of traffic would dwindle. Good site with interesting visuals are bound to attract customers.




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