Marketing online today is a lot different than it used to be. In the past it was mainly well thought out sales pages that would entice the customer to purchase products and services, but today you are seeing a lot more video marketing.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
3. It takes less time. Most people are not speed readers. By using a video, you can get your main points across quickly before your viewer gets bored and clicks away. 4. Videos are easier to share. No one wants to share a long, dry article or a list of product specs. However, by setting up social media along with your demonstrations, you can exponentially increase your potential audience.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
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Video Marketing Publisher is a website dedicated to exposing the advantages & disadvantages with an in-depth Video Marketing Publisher Review.
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