ANA has had to launch an immediate study as to how much bot fraud is taking place within the country. The real culprits are the major advertisers that are spending major funds to get to as much of the target market as possible. The goal is to make a profit and that has to be done by any means possible it seems in the current era. The goal is to make sure the prospective clients are hearing about your products and/or services before anyone else's.
This report will take a look at what advertisers were doing with their campaigns and how much bot fraud was involved in their practices. Was it reserved for certain moments or was it being done on a grand scale? Initial signs have show bot fraud is widespread and has been an issue for a very long time.
The government has finally be prodded into doing a study and seeing how far the issue falls in order to get a read. This will help set the legislation to guard against bot fraud in the future. The goal is to put together legalities that are in sync with what is taking place in the world of advertising.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
This report will take a look at what advertisers were doing with their campaigns and how much bot fraud was involved in their practices. Was it reserved for certain moments or was it being done on a grand scale? Initial signs have show bot fraud is widespread and has been an issue for a very long time.
The government has finally be prodded into doing a study and seeing how far the issue falls in order to get a read. This will help set the legislation to guard against bot fraud in the future. The goal is to put together legalities that are in sync with what is taking place in the world of advertising.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
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