Facebook is a well-known social media site that has, over the last couple years, acquired several different companies. Its latest acquisition is with a company called LiveRail, a company that is known for delivering very targeted ads over videos. One of the main problems that people face when dealing with watching videos is that the ads that they see are not relative to the content being shown. The reason that a person searched for a video was to find a specific type of content. They would be more likely to purchase the products being displayed if they were actually relevant to what they were watching. This article will address why LiveRail will improve Facebook dramatically in regard to the delivery of ads using videos on the Facebook platform.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is one of the largest firms in the online video space, and this gives Facebook a real edge on quality and accurate video presentation capability for its ads. It is estimated that the price tag for Facebook in the acquisition is in the $400 to $500 million range.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
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