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mardi 15 juillet 2014

Why Press Release Syndication Is Important Today

By Hassan Khan


When you are able to fully utilize the power of a press release in order to alert people to your company, or products that you have to offer, you will truly see that it's one of the best ways to gain a significant amount of traffic and customers through the syndication of a press release. Most people are intimidated in the sense that they do not know how to make a press release, nor do they know how to properly submit one to get adequate traffic. By using a press release syndication network, you can allow these companies to submit them for you, or even write them, so that you can benefit from the traffic that they can provide. Here's a quick overview of what to expect with press release syndication in 2014 and how it can take your business to a higher level of profitability.



Understanding Press Releases - A press release is an article that is written in a specific way that advertises the fact that a new product or service is now available from companies either online or off-line. They are not a sales pitch for the products being offered, but merely an overview of what the company is, and the products that they have available. You can see press releases when you search for different products to come out, and read about the companies that have presented them.

In order to benefit from what press releases have to offer, you need to hire someone to write them in a specific way. Once they are released, other websites will pick them up, offering them as free content for their readers, and helping to spread the word about your products that you have for sale.

Steps To Take With Press Releases - When you decide to do a press release, there are three things you must do. You must have a press release written which is actually very cheap to do when using companies such as Fiverr or hiring someone on Odesk. The next step is contacting a press release syndication company that can submit it to potentially hundreds of different websites.

Plus, many news reporters still prefer to get official press releases as there is no room for ambiguity or falsification. More than one news source has been burned for not checking their sources and reporting that the wrong celebrity has died, for example.

No longer do we stuff mailers and send them to the local newspapers, magazines, and maybe TV stations. Now we do it directly through email, or if the news is really big, through a press meeting. This last one is usually only done for huge corporations, major celebrities, and sports teams. No matter how you slice it, though, press releases are still going strong.




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