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mercredi 30 juillet 2014

Retargeter Triggit Is Moving Beyond Facebook

By Carl Lee


Many sites have seen a drop in ad revenue in recent years. However Facebook has been more successful than ever. This is largely because of the retargeting company they work with, Triggit. Now, other sites will have the chance to benefit from Triggit's expertise. The company has announced that they'll be opening up their services to other sites.



While Triggit hasn't named any of the new clients they'll be working with, the information they've revealed is quite intriguing. Their new services are currently in beta testing, and apparently, several of their testers are Fortune 500 retailers. Imagine what Triggit could do for a company like Verizon, or Cosco. The potential is limitless.

It looks like Triggit is gambling on the chance that their brand of ads will be successful on sites beyond Facebook. More and more people are learning to tune out standard ads, so now is the perfect time for them to make their strike. There are certain to be hundreds of companies interested in working with Triggit.

With that said, it's hard to tell whether the Triggit formula will work when it doesn't have Facebook behind it. While the Triggit team is certainly knowledgeable, part of their success is due to the fact that people are very engaged with the Facebook site. Will their strategies work on sites that aren't as engaging? Or will their big gamble fail to pay off?

However, the other big reason Triggit has succeeded is that they partnered with Facebook. Facebook is a site with a very engaged userbase. Other sites don't have that. Triggit's new move is a bit of a gamble, but it's also a chance for them to prove their talent. If they succeed here, everyone will know they don't need Facebook to succeed. Triggit's move here may not succeed. However, it's a gamble that's worth taking. If their move does pay off, it'll help them in a major way.

Facebook is one of the few companies that's handled advertisements successfully in recent years. This is because they work with Triggit, a company that specializes in native retargeting. But while Facebook has done a lot for Triggit, they're ready to expand. They'll now be offering their services to other companies as well. The names of Triggit's new clients haven't been revealed yet, but they have dropped a few interesting tidbits of information. A number of Fortune 500 companies are currently beta testing their new services. It's possible that Triggit could be working for major companies like Verizon or Walmart. However, there's no way to know until their official launch.




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