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mercredi 23 août 2017

Long Island SEO: 4 Things To Know Regarding Product Pages

By Rob Sutter


Regardless of how much you know about ecommerce, it's fair to say that you've come across your share of product pages. Some of them might have led to purchases, on your end, but others have been clicked away from without a second thought. Whatever the case may be, product pages should perform well from a Long Island SEO standpoint. Here are 4 things to know about product pages and the SEO strategies that should go into them.

One of the most important things to know about ecommerce - and the likes of fishbat.com will agree - is that product descriptions matter. These are designed to inform people about the products they're interested in, but this doesn't mean that this is the only factor that matters. Long Island SEO specialists will stress the importance of keywords, as they will be the terms you'll want to rank for. By strategically placing said keywords in your descriptions, your rankings will improve.

Another thing to know about product pages and SEO is that consumer reviews go a long way. Let's say that you go on Google and you search for a new TV; a number of choices will pop up. However, many of them will star ratings. For the uninitiated, these ratings are determined by the reviews left on the product pages. These ratings actually encourage people to click, which increases the chances of purchases being made.

What about the titles that your product pages have? You'll want them to be as unique as possible, which can be difficult when you consider that virtually everything has been done already. This doesn't mean that you shouldn't switch up how your titles look. Keep in mind that they should stay relevant to whatever it is you're trying to sell. If you follow these rules, you'll be able to generate more clicks and gain SEO juice.

Lastly, prior to their launch, your product pages should be tested. Their performance hinges on various factors, such as how quickly they load, the number of functional links they have, and what have you. No matter how confident you may be in your web design and SEO abilities, the margin for error always exist. What this means is that you should consistently test out these pages so that you can be certain that they're functional.




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