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jeudi 11 septembre 2014

Paid Search Conversions - The Sweet Spot Of Facebook

By Arees Furqan


There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.

The benefit of looking at information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.

Data Service Company Information - A data service Company was actually used to look at different segments of demographics that were exposed to only Facebook ads. Likewise, this was compared against conversion rates that were obtained with paid search ads only. The difference seems to indicate that advertising on Facebook was a better way to go, providing better results for a lower ad spend. Although the cost of the advertising has risen as of late, the results have been much more profitable because of conversions and how the platform is able to target specific customers throughout its enormous user database.

Figure out what type of charts you want to post on Facebook through ads and then create a campaign. Track the progress of your campaign to see how it fairs compared to others. You will surely see a lot more people click and like your Facebook page as a result. The truth is visuals do sell, so make sure that you create an ad of substance that can help showcase whatever it is you are promoting, it can work wonders for your marketing efforts.

If you do have products and services that are selling well right now on other platforms that offer advertising, you might want to consider switching over to Facebook, spending enough on each product to find that sweet spot, and start reaping the rewards of your due diligence and the profitability that this platform can provide.

When you dear Facebook advertising you need to realize that the more clicks that you get, the more popular that it seems to be in the eyes of the Facebook algorithm, and therefore your ads will be delivered for far less per click because they seem more relevant to the system. Essentially, you want to find that perfect point where your cost per click is minimalized, or even getting lower every day, yet your conversions and targeted audience are allowing you to generate more profits for what you are selling.




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