Many people often say that email marketing is dead because of the mobile revolution that is currently happening. However, we believe email marketing is stronger than ever. There are a lot of different ways that email marketing can build a business. This article can help you create a successful email marketing approach that will help you reach your business goals.
On thing to remember is that prior to contacting any of your customers through email, you should always get their permission to do so. Most people disregard unwanted emails and often delete them without opening them. You could also violate your ISP's policies by sending mass emails to consumers who do not want to receive them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
On thing to remember is that prior to contacting any of your customers through email, you should always get their permission to do so. Most people disregard unwanted emails and often delete them without opening them. You could also violate your ISP's policies by sending mass emails to consumers who do not want to receive them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
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