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vendredi 6 juin 2014

Why Social Signs Are Important To Your SEO Campaign

By Bilal Amed


In about two years time, all companies that are playing in competitive niches and don%u2019t have a robust social strategy will be left in the dust by those who do. Social signals are becoming very important in search engines ranking algorithm. Even though most website owners believe that the value of links as a ranking signal won%u2019t ever completely disappear, many have come to realize the impact of social signals on their websites. Social signals can affect your site directly or indirectly and it is believed that it will eventually surpass links as the most valuable ranking factor.



Social signals would help to attract targeted customers and build brand awareness for your product or service. The more your product becomes popular among the customers and followers, the more it will help to improve your search engine optimization rankings among the search engines. Google's Matt Cutts confirmed that social signals will have a huge significance in search results over the next 10 years during his speech at the Search Engine Land SMX Advanced Conference in Seattle, Washington. But he did not devalue the importance of other links completely.

How to Integrate Social Media into Your SEO Strategy - There are many ways where you can integrate social media into your search engine optimization strategy. Some of the most important tips are highlighted below.

It seems that social media could be the next big thing in the ever-changing world of SEO. This is a fairly new trend but you should already look for ways to develop a stronger presence on social media to improve the ranking of your site.

3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.

Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.




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