Nearly everyone in the world's developed countries now has access to email, and that makes nearly everyone a candidate for email marketing. This is a tremendous opportunity for marketers to send a message about their product and get a one-on-one chance for a look at what they have to offer. Yes, much of the email marketing efforts officially are spam, or unsolicited and is thus technically illegal, it is still done quite normally and without care.
Every time you have a new customer, make it a point to tell that individual how often you will be emailing. That way, your customer will actually expect your e-mail. Giving a heads up will keep them from mistakenly marking your email messages as spam.
Marketers use systems called auto responders, which can be programmed to send a chain of emails to a person who has expressed interest in a product or service. A prospective buyer can 'opt in' which means that he agrees to be marketed to, so he is.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
A membership website should only require a name and an email address. If you require more than that, your potential subscribers might feel your sign up process is too much of a hassle.
The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.
Every time you have a new customer, make it a point to tell that individual how often you will be emailing. That way, your customer will actually expect your e-mail. Giving a heads up will keep them from mistakenly marking your email messages as spam.
Marketers use systems called auto responders, which can be programmed to send a chain of emails to a person who has expressed interest in a product or service. A prospective buyer can 'opt in' which means that he agrees to be marketed to, so he is.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
A membership website should only require a name and an email address. If you require more than that, your potential subscribers might feel your sign up process is too much of a hassle.
The best thing about using email marketing is that it is free to use. Most email marketers will go to great lengths to build lists of people who have similar interests and then keep the list in the group for the marketing.
About the Author:
Facebook.com - Inbox Blueprint is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Inbox Blueprint Review.
0 commentaires:
Enregistrer un commentaire