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samedi 14 septembre 2013

Discovering A New Marketing Territory When Selling Jewelry

By Bill Smith


Building a loyal customer base and efficient marketing are two hurdles online jewelry business owners face. To learn how you can attract new customers with very little effort read our informational article below. We list ways to make sure your business is sustainable and running seamlessly!

The first thing to do before selling would be to make a market research to find out the target group you should aim. Having done, you should find out a suitable auction site to sell your jewelry. If you take care of these two things, other things would follow.

Customers these days like to negotiate prices. Most customers feel that you have marked the price of the item up so that it is priced higher than it is valued. Most people want to pay less than what you are listing the jewelry product at sometimes they want to pay as little as half the price. Since this is the way the market is now, join in. Mark your jewelry at a higher price so that you can give your customers room to negotiate with you.

Marketing your business is vital in sustaining growth. One way to do this is to list all of your information including your url and social media links on your business card. By doing this you make sure to gain potential new customers each time they take a business card.

Customer's need to know you're offering holiday discounts and sales with emails ahead of time. This way they can plan their online shopping accordingly and take advantage of all you have to offer.

Whenever you plan to meet with buyers, be on time. Treat all of your dealings professionally, and never get too impersonal. Prepare all of the materials you will need in advance of the meeting, including invoices and jewelry product information sheets. Give your customers guarantees about the jewelry product where appropriate. Include a warranty and make sure to sign the warranty along with your customer. After the transaction is complete, do not forget to request positive feedback.

Listing all of your payment sites in an easy to read place helps customers recognize the different options they have in terms of payment. That way customers can make a plan regarding how much they are able to spend, and how to pay for it.

Making sure all channels are secure and a customer's identity is fully protected should be your number one mission. If your site is compromised customers will be less likely to shop with you, and they won't trust that their transactions are secure.

Your goal for a successful business should always be a high rate of customer retention. If you can bank on your customers coming back to you and spending a lot of money on your site then you're all set. Some ways to attract customers are through communication, efficiency, and quality.




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