What do you commonly think of when you are asked to describe your "self-identity"? Do words such as creative, organized, sister, tall, athletic, friend, or adventurer come to mind?
Based on that definition of yourself, how do you exhibit those characteristics? Through the experiences you choose to have, through your education, through your familial relationships, through the products you buy?
First, they were pitted as the underdog for the tournament, ranked 15 out of 16 for the south. Although every fan loves a good underdog upset, they know they can't expect it, especially when the team is pitted against #2 Georgetown in the first round.
The world could see a disappointing drop in innovation and advancement if this trend continues. The NMSI strives to change that by providing resources to students at FSU.
Interestingly though, people are not constrained by having objects (tangible or intangible) as reflections of themselves. Instead, they embrace possessions as extensions of themselves and use those objects to send messages to others.
After a rough first half, where the lead passed off between teams and neither could get more than 7 points ahead at a time, FGCU kicked it into high gear and decided to get to work. Coming in with a 2 point lead, they fought hard. They gathered momentum and didn't look back. They never lost the lead after that point and ended the game with a fantastic 78-68 win.
Suppose that a recent and proud alumnus from the University of Miami who acquired a job through the university's recruiting database - will the previous student have bought some form of University of Miami clothing at the bookstore? You bet.
In making this purchase, would the alumnus deliberate very much over the price of the object and compare it to competing university clothing? No - University of Miami clothing helps to represent an integral component of who the alumnus is.
The press, attention, and sheer joy of victory quickly take your focus off the games to come and create an expectation of winning. Although they were still considered the underdog in the next game (#7 San Diego State), no one was looking at them as the underdog.
It's a win-win situation for all. Anyone that presents monetary gifts to this and other universities is investing in a better future.
So given that the product you are selling is a good one, what are some online marketing strategies that you can employ to help your consumers include your product as a possession that exhibits their self-identity? Two potential strategizes are to allow for personalization and leverage social media.
The media and fans were raving for FGCU by this point. They were going to the sweet 16 in their first Division I appearance ever. Some teams build for decades before they finally make it to this point, and yet here they were. Although they could not pull out a win against in-state rival Florida, they did the seemingly impossible.
The second strategy may sound clich, but companies who can effectively utilize social media do not only connect with their customers but also to have their customers connect with their product can see a return on that investment of time and resources. It's just the reality that in our society today people use social media as a platform to share ideas via word-of-mouth, but they are exceptionally careful in what they share because that sharing is a reflection of their personal identity.
These two strategies are good starting point for any company, but with effort you can create other strategies that will be beneficial for your particular product. Just keep in mind the basic idea -consumers want their possessions to be reflections of themselves and so the company's job is to fulfill that need.
Based on that definition of yourself, how do you exhibit those characteristics? Through the experiences you choose to have, through your education, through your familial relationships, through the products you buy?
First, they were pitted as the underdog for the tournament, ranked 15 out of 16 for the south. Although every fan loves a good underdog upset, they know they can't expect it, especially when the team is pitted against #2 Georgetown in the first round.
The world could see a disappointing drop in innovation and advancement if this trend continues. The NMSI strives to change that by providing resources to students at FSU.
Interestingly though, people are not constrained by having objects (tangible or intangible) as reflections of themselves. Instead, they embrace possessions as extensions of themselves and use those objects to send messages to others.
After a rough first half, where the lead passed off between teams and neither could get more than 7 points ahead at a time, FGCU kicked it into high gear and decided to get to work. Coming in with a 2 point lead, they fought hard. They gathered momentum and didn't look back. They never lost the lead after that point and ended the game with a fantastic 78-68 win.
Suppose that a recent and proud alumnus from the University of Miami who acquired a job through the university's recruiting database - will the previous student have bought some form of University of Miami clothing at the bookstore? You bet.
In making this purchase, would the alumnus deliberate very much over the price of the object and compare it to competing university clothing? No - University of Miami clothing helps to represent an integral component of who the alumnus is.
The press, attention, and sheer joy of victory quickly take your focus off the games to come and create an expectation of winning. Although they were still considered the underdog in the next game (#7 San Diego State), no one was looking at them as the underdog.
It's a win-win situation for all. Anyone that presents monetary gifts to this and other universities is investing in a better future.
So given that the product you are selling is a good one, what are some online marketing strategies that you can employ to help your consumers include your product as a possession that exhibits their self-identity? Two potential strategizes are to allow for personalization and leverage social media.
The media and fans were raving for FGCU by this point. They were going to the sweet 16 in their first Division I appearance ever. Some teams build for decades before they finally make it to this point, and yet here they were. Although they could not pull out a win against in-state rival Florida, they did the seemingly impossible.
The second strategy may sound clich, but companies who can effectively utilize social media do not only connect with their customers but also to have their customers connect with their product can see a return on that investment of time and resources. It's just the reality that in our society today people use social media as a platform to share ideas via word-of-mouth, but they are exceptionally careful in what they share because that sharing is a reflection of their personal identity.
These two strategies are good starting point for any company, but with effort you can create other strategies that will be beneficial for your particular product. Just keep in mind the basic idea -consumers want their possessions to be reflections of themselves and so the company's job is to fulfill that need.
About the Author:
Flying Colors Apparel has all the great apparel you need to show your passion for your favorite college team! We provide everything from University of Miami T-Shirts to Texas Tech apparel. Look up your team and show your support in style!
0 commentaires:
Enregistrer un commentaire