There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
Amazon has already had a lot of success using advertising efficiently on their site. The site currently features a number of ads that link out to third-party sites, and those ads have brought Amazon a significant amount of revenue. With that said, the money this new program will bring in should far surpass anything Amazon is earning right now.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
Still, Amazon already has a huge portion of the business world on their lap and has defined their niche online. Furthermore, they are already getting a tool ready to go to make sure that businesses everywhere can purchase these new ads in bulk. It's going to be interesting to see what is coming as Amazon continues to steamroll forward as a business that is not only well-established but very innovative.
Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.
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