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dimanche 14 décembre 2014

How To Promote Excellent Ecommerce Design Services

By Lucia Weeks


More and more people are getting involved in the designing, construction, and management of websites for e-commerce. To the ones who are interested in this, then they have to know how they can offer better ecommerce design services. In this case, here are the best tips that you should take note of.

First, allowing your customers to refine the options is a good idea. This basically means that you have to give the customers the power to filter the products they can search for at the early stages of their shopping journey. If you do that, then you can save these customers the time and the effort they need to spend on shopping one product.

Refining the search options is brilliant but you should not stop at that. You should also give your customers the power to reverse their search. This basically means that you must let them go back a few steps in their search in the case when they made a big mistake or when they had a change of heart.

The position of the search bar is crucial. You have to put it in a place that is quite easy to reach. If the product a user wants to buy is not found in the landing page, they will most likely use the search bar. You have to make it easier for them to reach then. More than that, doing so can also entice them to search for more products.

Know your inventory and be on top of the stocks. If you have items which are out of stock, then clearly indicate that on the product page of your site. Do not just remove the product page in the site because that will just ruin your SEO efforts. If you just write there that the product is out-of-stock, then you can avoid ruining your SEO efforts as well as frustrating your customers.

Only make use of quality photos in the site. A customer will oftentimes base the selection they make after they have seen the picture of the product. When the product is of high quality, the chances of them placing an order for the product is higher as well. You should never skimp on quality photography.

Shopping carts should be made visible to your customers. In fact, it is highly recommended that you make it so that the shopping cart is visible in every page that the customers visit within the site. If you remember that, then you can spare the shoppers the time and effort on having to go to the cart page every time they need to add a product.

An easy to navigate site will have more loyal shoppers. That is why you have to make your website easier to navigate. Even if you have more than a hundred categories to choose from, it is only natural for you to do your best in making it look clean and neat. Do not make the website look clustered.

You might need to charge delivery charges to the customer. It is better if you indicate the delivery charges, along with the other delivery options, beforehand. Do not just add the delivery charges at the end of the customer's shopping. If you do that, then you will find the cart they have painstakingly accumulated abandoned at the end.




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