In a nutshell, if you were able to target specific users that were migrating from their mobile applications to websites that they were looking at using their mobile browser, you would have a better idea of what the consumers were actually looking for and would be able to display advertising that could complement these types of searches. Google is working on a way to look at this cross comparison of information, and then integrated in such a way that ad delivery using mobile applications could be taken to a more proficient level.
Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.
Google's Ad Network - In the beginning, the ad network that Google provided was strictly through Adwords and Adsense. You can place ads that would show up either on major well-known websites, or on smaller websites created by those trying to earn money through placing ads on their site or blog.
As AdAge reports, by working with several other firms, Google is literally revamping the entire cookie system. Instead of a cookie being deposited into your browser, which is how they are able to track what you are looking for, especially with retargeting, this new system should improve upon the results that you have using a new system that is even better.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.
Google's Ad Network - In the beginning, the ad network that Google provided was strictly through Adwords and Adsense. You can place ads that would show up either on major well-known websites, or on smaller websites created by those trying to earn money through placing ads on their site or blog.
As AdAge reports, by working with several other firms, Google is literally revamping the entire cookie system. Instead of a cookie being deposited into your browser, which is how they are able to track what you are looking for, especially with retargeting, this new system should improve upon the results that you have using a new system that is even better.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
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