Over the past two years, Google put a lot of pressure to determine webmasters to add the rel=authorship markup to their pages. Despite their efforts, many webmasters misunderstood the way of applying the markup, therefore the implementation was often flawed and full of errors.
Since the proper adoption of the authorship markup was very low, Google repeatedly attempted to reinforce the importance of associating a name with online articles, going as far as to say that pages tied to Google + verified profiles might be considered more relevant than anonymous ones.
Sadly, the feature didn't work out as well as expected, and after playing with authorship for three years, Google finally decided to cull the feature. They have been gradually decreasing the prominence of authorship over the last few months, leading to speculation that the feature was due to be culled. In June they removed Google+ profile photos from the search results, and also stopped showing Google+ follower counts.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
Since the proper adoption of the authorship markup was very low, Google repeatedly attempted to reinforce the importance of associating a name with online articles, going as far as to say that pages tied to Google + verified profiles might be considered more relevant than anonymous ones.
Sadly, the feature didn't work out as well as expected, and after playing with authorship for three years, Google finally decided to cull the feature. They have been gradually decreasing the prominence of authorship over the last few months, leading to speculation that the feature was due to be culled. In June they removed Google+ profile photos from the search results, and also stopped showing Google+ follower counts.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
Google announced on Thursday that, because it was found that author information presented in the search results did not turn out to be as useful as they had expected, they are cutting authorship from search results. From the 28th August 2014, the names of authors who are associated with articles presented will no longer be displayed on Google's search results. This follows closely on the heels of another cut in June this year when Google+ profile photographs were removed from its search results, as well as follower count numbers. The web search giant has gradually been moving towards this decision for the past few months, which eventually led to an official announcement on Google's authorship support page that authorship markup will no longer be supported in their web search.
About the Author:
WP Profit Builder is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful WP Profit Builder Review.
0 commentaires:
Enregistrer un commentaire