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jeudi 18 septembre 2014

Advertising Events In Facebook News Feed

By Bilal Syed


Facebook ads are a popular platform for promoting events and promotions. More than 400 million Facebook users interact with social network's events every month. If you own a Facebook page, you can use it to promote an event for your company, however, in order to reach out to your target audience, you need to advertise your event on Facebook.

In the past, Facebook ads were only visible on the right hand side of the website, however, as Facebook develops its ad platform even further, your ads will now appear on news feeds both on the desktop and mobile platform. This is really good news for companies that are relying on Facebook ads to reach out to their target audiences. Now they can be sure that they're ads are seen and, more importantly, clicked on.

FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.

Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.

Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.

Event pages have been redesigned too. Individual Facebook users now have access to a personal event page that highlights upcoming events, and will also prominently showcase suggested events. These events include not just ones that they have been invited to, but also events that they may be interested in. Recommendations are based on the pages that users like, their location, and even the day of the week.




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