Whenever someone tries to game the system, specifically in regard to Google and their search engine, the winner is almost always Google. This is true in regard to the latest news regarding eBay and how it fell short of quarterly earnings in the second quarter. Despite making almost $4.4 billion, which was expected, Google plans to maintain specific algorithm changes that will affect eBay and its current SEO business practices. It could simply be that pages on eBay are very thin, thus meriting a lower ranking in the search, but nothing has been definitively said.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
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